Course work Coursework Example | Topics and Well Written Essays - 1500 words

Course work - Coursework Example Josies firm practices ________ marketing. 24) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to the national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ concept. 25) ________ marketing is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. 28) Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills. These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions. Such a measure to entice customers to buy ones products aims at creating ________. 30) Ryan attempts to deliver customer satisfaction every day in his installation business, Audio Expressions. The key to achieving this goal is to match the customer-perceived performance of his product with ________ Marketing is more of a social and managerial process through which either individuals or groups of people get what they want or need by producing and exchanging products and value with others; than just â€Å"telling and selling. It is a technique of combining products produced or services offered with value, satisfaction, quality, availability, price and needs, wants and demands from customers while pursuing the firm’s objectives (Kotler and Gray, 2009, p. 281). Consequently, marketing can be defined as management of markets in such a way that brings about exchanges whose aim is satisfying both customers’ needs and wants. Therefore, it is not just the act of telling and selling of products or services, but, a way of making people understand the product will give them solutions to their utility level, promoting as a way of creating